What does successful sales enablement look like?
Sales and marketing alignment is more attainable with a sales enablement platform. Technology can facilitate and foster collaboration between the two. When an organization has harmony here, there are advantages for both teams.
Here are the tangible results of successful sales enablement.
Every business and department wants to cut costs, but it’s more achievable with practical technology. Sales enablement software and true sales/marketing collaboration can minimize printing expenses, which can balloon quickly without tools in place. Having one system also eliminates the costs of having multiple platforms.
Time is the new currency. It’s something you make more of or get back. The time of a salesperson is already split into many factions. One of those shouldn’t be spending hours hunting for documents or content. If they have what they need, they can be more productive and spend more time on revenue-generating activities.
A sales enablement platform also has automation capabilities. These features enable you to quickly scale efforts without a longer schedule or more people.
Compliance regarding sales enablement content is important. When you have a robust solution, you can deploy restrictive permission controls to configure file usage. Those rules could involve expirations for time-sensitive material and group targets so sales professionals have the right content.
A bonus for regulated industries is automatic disclaimers on content. It’s something easy to overlook. Now, you don’t have to worry about this occurring.
Measure Content Activity
Get in-depth data regarding who has the content and its performance. These analytics can yield insights into how your team is using sales enablement content and its impact.
Improve Training and Onboarding
New sales staff can get onboarded or up to speed faster with a library of assets and training. They can tap into the repository from anywhere, which is essential because most onboarding is virtual. Onboarding new sales team members won’t happen overnight, but you can accelerate with a robust repository of information.
Remove Pain Points of the Sales Process
Customers, products, and internal workflows are all more complex than ever. A platform streamlines and simplifies the sales process. If you want to reimagine your sales process, sales enablement software is the best way forward.
Support a Sales Enablement Strategy
Having a sales enablement vision is essential. But to implement and maintain it, you’ll need to leverage technology. It keeps you on track with your strategy and meeting your objectives.
Achieve a Competitive Advantage
Your competition either is or will be adopting sales enablement technology; you will too in order to stay competitive. It’s no longer just nice to have—it’s a requirement to grow and scale your business.