What’s more, similar technologies that attempt to “double” as sales enablement options fall short of meeting the needs of today’s sales and marketing teams.

Learn which technologies you should consider to meet both the marketing team’s requirements for content organization and analytics, and the sales team’s need for accessibility and rich media in our white paper, “What’s the Right Sales Enablement Platform for Your Company?” You’ll also learn about what sets purpose-built platforms apart from building your own solution or using generic cloud-based file storage solutions.

When budgets are limited and there are a number of different marketing solutions to consider, marketers should focus on technologies that align their efforts with sales results. Download this article to see how the right sales enablement solution can make all the difference.