Coordination between marketing and sales departments is a challenge for many B2B companies. Unfortunately, many leadership teams don’t realize it’s an issue until it’s too late.
If you’re interested in getting recommendations on how to identify and prevent breakdowns with your sales team, check out our white paper, Insight for Better Aligning Sales & Marketing:
What you’ll learn:
The state of marketing and sales alignment
Three issues threatening alignment between marketing and sales
Recommended approaches and tools for marketing teams
