How to Equip Reps to Sell, Not Just Pitch

Marketing is spending more time than ever producing content to support the sales process. However, limited selling time, increased competition, and compliance standards are placing new demands on the sales pitch. It isn’t just a sales issue—it’s also a marketing issue.

Maintain valuable mindshare with the right content in engaging formats. In this white paper, you’ll find how prospect-centric content can be the key to closing and get insights such as:

• The biggest challenges facing reps, marketers, and business leaders
• How sales presentations are changing
• What solutions companies have to optimize their marketing content